Every business owner understands that customers are their most important asset. Keeping customers happy and satisfied is vital to keeping a business alive. Businesses have been doing this for centuries, but what most business owners do not know is that what they have been doing all along is customer relationship management. In its simplest form, customer relationship management (CRM) is a combination of all the activities, technologies, and strategies a business might use to manage their interactions with their customers. CRM helps businesses build relationships with their customers, and it is these relationships that help build loyalty and create customer retention. CRM systems and software make all of this possible.
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