Looking for new marketing strategies to connect more people to your business? You can consider memes to be funny ways of engaging the audience. Primarily, it was meant for creating jokes or serving news differently. But today, they are immensely being used in social media marketing.
Let us explore the reasons why you should use them to promote your business on social media.
People usually skip ads when they spend time on digital platforms searching for a particular product, reading news or stories, or watching a video. But the advertising experts have noticed that when they add a humor element in the ads and create new memes, this tendency is diminished significantly.
What Is a Meme?
The meme ads are generally based on some heart-touching emotional story or any much-hyped event or news. They are made in GIF or static images, often with text on it in order to make them easily understood by the audience. The marketing professionals of diverse industries are now using memes and stick it in their followers’ profiles.
Low Cost
Furthermore, they are extremely inexpensive. You need to hire an animation or cartoon expert to create a funny video, static or dynamic pictures. This saves time for your digital marketers since they don’t need to create any original content. The low cost is another significant reason it has become so popular in the advertising world.
Build Up a Community Mindset
The audience can relate themselves to the situation you refer through the funny act displayed in memes. The funny matters explained their foster community feeling.
Making the viewers laugh is the best way to connect them with your brand. An absurd visual contained in the meme supports increased views.
The Views Increased Through Sharing.
When a viewer finds one meme catchy and hilarious, he shares it in his social media circle for making his friends laugh. Thus, it gets wider views, and your product becomes familiar to more audiences.
Memes Create Brand Relevance.
Typically these are related to a popular trend, which makes it more relevant and real to the viewers. They refer to cultural or social events that are well known to the audience. Thus it brings them a fresh and genuine feeling about the brand you are promoting.
It also helps to create a sense of unity among the people who belong to the same cultural community.
How to Use Memes to Make It Appealing to the Target Audience?
1. Focus on the meme theme; it must fit into your brand voice.
Fun is an inevitable part of memes that is true because this factor appeals to the viewers most. But be careful that your brand consistency should not get lost. Sometimes it might be a little difficult to combine both, but that is the motto of business memes.
Today, even the high-end brands are experimenting with this cheap new trick of promotion to outreach their followers. The young generation is especially attracted to it. So, tech and lifestyle brands are using it more.
Sometimes the marketers are crossing the line of courtesy, and their memes are hurting other communities’ sentiment. This issue should be carefully handled. The deeper meaning should not attack other cultural or regional beliefs. There is a fine line between innocent and offensive memes; the creators and marketing team should understand it.
2. Developing a meme library will help you to get ideas and reuse the contents partially.
You need to create new memes at short intervals to engage the audience with your brand. But it sometimes becomes hard to get fresh ideas for creating content. So, you can form a library with the existing memes and reuse them purposefully or blend them thoughtfully to receive all new content based on the pre-existing concept.
You can keep the viral videos, pictures, or GIFs intact and replace the text with an original caption. You will see that the old followers recall the old one, and new followers like it immensely. In a nutshell, it will become popular in no time, and the growth of followers will be incredible.
You can also regenerate a popular movie dialogue or scene. Keep the characters the same and change the dialogue relevant to your brand. For beginners, this method works excellent as they get an outline, which is much easier than creating whole new content.
3. Originality is the theme.
No matter if you are taking any popular poem, scene, character, or dialogue from literature or movie, you have to maintain originality. This is a real challenge to the meme creators since they need to bring new ones frequently. The viewers spend long hours on social media. When they use the same meme for weeks or months, the laughter factor will vanish, and a drop in the number of shares is obvious.
An original content generation involves more energy, time, and brainstorming. But it has a higher chance of getting more views and shares.
For physical products, try to display them in the meme ads. You can also use a catchy clip in the form of a video or GIF. Drake memes made using meme templates from InVideo are also pretty popular, which refers to two images to denote different preferences over the same object.
4. Useful points to keep in mind during meme creation
Types:
Choose the type that appeals to the viewers most. It can be a static photo, GIF, videos, or even text with an unusual or absurd caption. Experiment with each of these types to understand, which is touching the viewers’ hearts more prominently.
Fonts:
The standard meme fonts are Montserrat and Helvetica. Twitter prefers this styling, which is the reason, although Comic Sans, Arial, is also used widely.
Style:
Include emojis, embedded text, and other engaging visual elements to make your meme more interesting and appealing.
Collect the popular animal images and reuse them with creativity for your meme. To find out new themes from the surroundings, always keep your ears and eyes open to absorb new ideas.