Digital Marketing allows you to promote your products or services using online mediums such as the Internet. Unlike traditional marketing digital marketing is all marketing through digital channels such as Social Media Marketing, Search Engine Marketing, Search Engine Optimization and Social Media Optimization.
Whereas traditional marketing involves marketing using traditional channels and old channels like TV, Radio, Newspaper, and billboard marketing. Digital Marketing is fast and efficient besides it is also cost-effective. SEO in digital marketing allows you to attain organic traffic for free whereas SEM involves paid marketing and advertising.
Digital marketing is easy and effective; it not only allows brands to promote them rather it also provides the 24/7 service to the customers.
Unlike traditional Marketing, Digital Marketing technologies allow you to receive feedback from your customers whereas it also allows you to measure the success of your marketing campaign.
Digital Marketing is an added advantage to brands and businesses. Digital Marketing has become increasingly popular for businesses as it allows the top-notch administration of the company to interact with their clients directly, listen to their problems and solve it accordingly.
Types of Digital Marketing
There are the following eight types of Digital Marketing
- Search Engine Marketing(SEM) or PPC Campaigns
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Affiliate Marketing
- Influencer Marketing
- Content Marketing
- Email Marketing
- Mobile Advertising or SMS Marketing
Search Engine Marketing (SEM)
Search Engine Marketing also is known as SEM is marketing on major search engines like Google, Bing, and Yahoo. Normally PPC Campaigns are deployed if you want to market on Search Engines. PPC stands for pay per click.
You normally pay per click if you are going to advertise using PPC Campaigns. However, you can also pay for per thousand impressions. One impression means one person who will see your ad.
Unlike traditional marketing SEM has a wide range of benefits. You can analyze the market before you start advertising. You can track your website analytics and the success of your marketing campaign. You can make the viewers of your ad to land on your website or landing page each time they visit your ad. In this way you can convert your visitors to readers, subscribers and finally customers.
Search Engine Optimization (SEO)
SEM has many benefits however it is paid. You have to pay before you start advertising and start acquiring traffic for your website or business. In order to remove this problem SEO was introduced in the market. SEO allows you to achieve the traffic and organic rankings for your website for free.
However, it is time consuming. You have to wait for a long period of time before you start getting results. Besides you also have to hire an SEO expert for your website if you are going to perform SEO. However, you can also perform SEO by yourself if you are known to the following terms.
- Keyword Research
- Content Writing
- On Page SEO
- Off Page SEO or Link Building
- Technical SEO
Social Media Marketing (SMM)
Social Media like Facebook, Twitter, and Instagram are also the search engines and social networking sites like Google, Yahoo, and Bing. While a huge majority of peoples nowadays are spending their time on Social Media rather than on traditional platforms like TV, VCR, Radio, Newspapers and Cinema.
More than 1 billion peoples are using Facebook the same is the case with YouTube. Therefore, to grab the traffic using Social Media is one of the great opportunities. In SMM you can market your business on Facebook, YouTube, Instagram, and Twitter.
You can market your business on social media platforms and from there you can make people visit your online store or physical marketplace. Besides, it is also cost-effective and using Social Media you can also achieve traffic for your business in free through organic results.
Social Media Optimization (SMO)
SMO is all optimizing your content for different social media platforms like running campaigns on Facebook, Video Promotion using YouTube, Optimizing the content for Instagram and other such platforms.
In Affiliate Marketing you allow others to promote your products or services and upon the successful sale of each product you will grant commission to the man who has performed the sale.
Most of the popular E-Commerce platforms such as Amazon, E-Bay and Ali Baba have adopted the policy of Affiliate Marketing and they are in success. While it has also created an opportunity for a wide range of peoples to earn their income through the home using Affiliate Marketing.
Influencer marketing is a type of Search Engine Marketing that usually involve influencer to market your products or services. Like you hire a personality like Shahrukh Khan or Salman Khan to market your products or services.
Besides Neil Patel is also a Digital Marketing and has more than 900,000 subscribers on YouTube, you can also hire Neil to market your products or services as a huge range of audiences like Neil Patel.
Plagiarism Free Content Marketing
Content marketing is a strategy aimed at attracting a larger audience in order to be able to convert it into potential customers. That is why, quality of content is very important factor to consider. Make sure to add pictures that define your product clearly.
Make short length videos of your brand. And one of the most important things is to remove the duplication from your blogs. For this purpose, check your content through plagiarism detector available on the internet. It will give you the percentage of uniqueness and similarity. Your responsibility is to remove the plagiarism from your content.
Content Marketing involves the creation and distribution of content in the form such as Social Media Posts, Videos, and Blogs. One of the best examples of Content Marketing is Adobe’s CMO.com and American Express.
E-Mail Marketing is adopting the policy of emails to market your business as the postal industry has gone dead and most of the peoples prefer to read and receive emails rather than physical newsletters.
Mobile Advertising or SMS Marketing
The ratio of people who share mobile and desktop devices is 48:52%. As a huge majority of the public has been on mobile therefore to grab the traffic from there using SMS or Mobile Marketing is not a bad idea.
Tools of Digital Marketing
- Affiliate Marketing
- Website Analytics
- Content Creation
- Video Editing
- Website Testing
- Programmatic Advertising
- Display Advertising
- Email Marketing
- Paid Social Traffic
- Organic Social Traffic
We have discussed the Digital Marketing in detail also guide you on different forms of digital marketing. In fact, we also recommend you the best tools to market your products or services using a digital medium.