If you own your own business, you’re probably aware of how important it is to have a strong marketing strategy. This is especially true today, where customers and clients have more options than ever in terms of choosing where to spend their money. If no one has heard of you – or they’ve heard of you for the wrong reasons – you’re unlikely to get much business. There isn’t one single marketing blueprint you can follow that will guarantee you success; however, if you keep the following in mind when deciding how to advertise, you’re sure to get off to a fantastic start.
Do: Embrace digital techniques
Having a compelling digital presence is crucial for your company to succeed, so make this a priority. Firstly, ensure that you have a professional-looking website that contains all the relevant information about your business and its products or services. A good tactic is to include a blog, too, with useful and entertaining articles that will keep visitors returning to your site and showcase your expertise. You should also set up an email newsletter, as this enables you to market directly to people who are interested in your company. Offering an incentive such as a 10% discount code is sure to encourage people to sign up.
Don’t: Rule out traditional methods
While digital methods are crucial, that doesn’t mean you should ignore more traditional means of marketing. For example, Direct Mail Marketing to your target audience can give you a high return on your investment. Other traditional methods to consider include paid adverts in newspapers and local magazines, billboards, and posters on trains or at bus stops. You can even consider TV ads if you have the budget for them.
Do: Be authentic
However you choose to market your business, one of the most important points to consider is to be authentic. This is especially true on social media, where you can interact directly with your potential customers or clients. The informal nature allows you to showcase your brand’s unique personality and attract people who are truly interested in what you have to offer. These days, customers are quick to notice when a company is being insincere or pretending to be something it’s not, so don’t make that mistake. Not only does being authentic come across better to the general public, but it’s also easier for you because all you have to do is be yourself!
Don’t: Isolate yourself
Many business owners worry about other companies stealing their ideas or customers, but the truth is that in many cases, you’re stronger if you cooperate. Unless you are in direct competition with each other, partnering up with another business can be very beneficial for you both. For instance, you could advertise one other in your email newsletters, go halves on a paid advertising opportunity, or give each other a shoutout on social media. This is especially true for independent businesses that are in the same area. Other options include putting up flyers for each other on your premises or setting up a referral discount scheme. Hopefully, you’ll make a couple of good friends in the process!