To succeed in SEO, you need to have great content. This has been true for the past many years, and not only it still holds good but occupies the center stage in online marketing. But this does not mean that just by creating good content you can expect good returns. For some people, it might seem that creating viral campaigns is a matter of chance or luck, but the truth is that there is a method of doing it. If you observe any successful SEO campaign of the big brands that keep churning successful campaigns at a stretch, you will find that the trick lies in creating compelling content that evokes emotional responses from the audience that generates an urge to share it. Had it not been so, there would not have been such consistent creation of successful marketing campaigns one after another.