Twitter is a versatile social media platform that lends itself to a multitude of uses. Many people use it to have conversations with their friends, communicate with celebrities who like to respond, and even reach out to businesses when they have an issue. Perhaps the platform’s biggest weakness and strength are its speed. Conversations happen very fast and can become disjointed quickly. This is fine for the individual but not so much for a business, especially when that business is focused on marketing efforts on Twitter. Following are some tips to help you plan a marketing strategy on Twitter and stay away from random tweets.