Website design is one of the key concerns for businesses chasing a robust online presence. After all, you want visitors to stay on your site long enough to explore your offerings and convert with a purchase. The aesthetic appeal, ease of navigation, and overall experience decide whether users stay and convert. Everything boils down to design, but you need a good one to do more than boost sales. A high-value website design can give it a quick ranking boost for better visibility and higher traffic. Let us share a few actionable website design tips to increase your SEO rankings.
Get loading speed on the track
Loading speed is one of the key ranking factors that search engine algorithms rely on, so it determines the SEO ranking. It is also crucial from a UX perspective, as no one wants to access a site that takes ages to load. Online shoppers expect sites to load in seconds, and search engines want the same. You can make both happy by optimizing your design for high loading speed. Consider factors like image sizes, plugins, scripts, and coding to get the loading speed on track.
Prioritize mobile responsiveness
A mobile-responsive website design is another factor in securing an SEO advantage for your business. Besides getting your site to the top of search rankings, responsiveness ensures outreach to mobile audiences. You cannot afford to miss out on this segment of buyers because many online shoppers prefer to shop on the go. Ensuring your site loads seamlessly across all devices and screens is the only way to maximize reach and rankings.
Win the readability game
Another design tip you cannot miss out on is to win the readability game. If your visitors cannot read the copy on your site, they fail to get anything valuable. Besides being a downside for visitors, a lack of readability turns off search engines, causing a potential ranking dip. You must look for web design packages to get a revamp if your site seems to fail on the readability front. Experts can improve it by choosing the right fonts, using plenty of white space, and utilizing headings and paragraphs effectively.
Ensure intuitive navigation
Navigation is another significant design element that goes a long way in boosting your site’s SEO rankings. Search engines prioritize user-friendly sites, and good navigation is a game-changer in this context. Intuitive navigation enables users to browse the site, search for specific products, and get the information they require. The idea is to minimize the number of clicks to get them to their destination. Internal links are a great addition to ease navigation between pages.
Update pages with fresh content
Although content is apparently not a part of the design, it can make a big difference. Updating your pages with fresh content can enhance your website’s UX and SEO ranking. Search engines love content updates, so they give you an instant ranking boost if the content is relevant and informative. Likewise, users find your site more valuable when they see the latest information on it. Consider it a win-win for everyone!
A great website design does more than hook the user to the look and feel of your site. It also impresses the search engines enough to give them a ranking boost. You can follow these design tips to win on both fronts.