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Marketing research is essentially the systematic research, collecting, analysis, and interpretation of quantitative and qualitative data concerning issues …
[Read more...] about Using Online Surveys To Determine The Response Rates Of Your Market Research
The phrase "social marketing mix" has been developed since the mid-'90s, originally to define the marketing mix for small to medium size businesses. The …
[Read more...] about Understanding 4 Ps of the Marketing Mix
On-Demand Marketing is an innovative service that provides brands with the resources they require when they need them the most. A relatively new concept in the …
[Read more...] about Understanding the Benefits of On-Demand Marketing
