- Are you a retailer looking to start your own e-commerce website to improve sales and generate revenues?
- Do you know about some exciting tech solutions, which can help you scale up your new e-commerce business?
- Have you tried looking at simple, easy, and affordable tech and digital solutions, which are easy to transition to?
In the ten seconds, you took to read the above three points, according to data, Amazon has received and dispatched over 10000 orders globally! The electric pace of e-commerce growth has taken everyone by surprise.
This has made many businesses, both big and small to make the transition over to e-commerce. However, just starting an e-commerce website is not going to guarantee your success on digital platforms.
If small businesses want to compete with behemoths like Amazon and Walmart, they need to use digital technologies, tools, and software to their advantage.
In this article, we are going to look at five such digital technologies, which can help online retailers maximize their e-commerce performance.
List of 5 New Digital Technologies to Optimize E-commerce Performance
- An Advanced E-commerce website
The first and most essential stage to success is creating your brand e-commerce website. The website needs to be exciting, engaging and search engine optimized. Brands should stay away from using WordPress e-commerce templates and go for a custom experience.
This means experimenting with newer platforms like Laravel, Node JS, and others, which offer far greater customizations and a better UI and UX. This is going to be a one-time investment and can show a smaller brand in a much bigger light.
- Inventory Optimization Software
It is high time that online retailers pay careful attention to how they are managing their inventory. It is important to automate processes using the latest inventory optimization technology. This will help in improving the backend services and streamline processes.
Inventory management has a major impact on the way a brand handles its logistics. Smaller delivery times have a positive effect on the customer buying experience. Inventory optimization can help you reduce timings, and improve logistics in your organization.
- Social Media Marketing Tools
If you are not promoting your new e-commerce business on social media, you are missing out. In order for a small e-commerce business to make it a success, it is important to invest in social media marketing. This will help increase reach and redirect traffic to your website.
This means using the best SMM tools to help you. Such tools will help you schedule SMM posts, gather data to help you understand the processes better, and also automate postings do that you can save a lot of time. Social media is essential for an online retailer’s success.
- CRM Software
Many digital gurus suggest that an online retailer can compete with the big boys by doing one small thing- focussing on its customers and building relationships. A good CRM software helps smaller e-commerce businesses achieve exactly the same.
By building relationships on different digital platforms, you can give the impression that you are a brand, which values your customers. The good CRM platforms work across multiple digital platforms and allow you to automate responses across them.
- Augmented Reality and Virtual Reality
The next up-and-coming tech, which is going to revolutionize e-commerce in 2020 is going to be AR and VR. Even though AR technology might be a bit on the expensive side for smaller e-commerce companies, it is worth looking into.
This is definitely a technology for the future, but having a first mover’s advantage in the field is going to increase your competitiveness. It is also going to show your customers that you are bringing in something new for them and allow them to reach out to newer ones.
The Final Word
As a small online retailer, if you have the right tech and digital strategies in place, you can turn around your e-commerce fortunes. The digital is famous for being a level playing field. By investing in the right technologies, you will be able to improve the experience of your customers. This will directly drive your sales and revenues in a major way.