Selling online requires humongous effort as you need to have a website that is impressive enough to entice the users. But this is just half the work done as even the best website will do no good unless it gets traffic. Now you can be in a fix if your site fails to get enough traffic. The situation can be even more challenging if you are not able to identify the reason behind the traffic coming in a trickle. The best approach would be to find the possible causes and address them to get things going. Here are the reasons that could be causing low traffic for your site.
Your content is not good enough
Content is a factor that is prioritized by Google while allocating search rankings. If the content on your website is not good enough, it will never rank high, which means that you will not be able to get users clicking to access the site. Maybe the users will not even scroll down the ranking page to even check out your low-ranked site. Experts at Submitcore say that the content on your website should be fresh, informative, relevant, and valuable for the users to bring traffic.
Your website is slow
Another reason that you are not getting enough visits could be a slow loading site. Research indicates that even a few extra seconds of loading time can repel the users and have them leave for good. Though your site may have users accessing it, the users will bounce back if the site loads slowly because this will hamper their experience. Moreover, poor performance will lower your ranking, which again has a negative impact on traffic.
Your target keywords are high competition
If you are targeting only the high competition keywords on your website, traffic is most likely to be elusive. This happens because achieving a high ranking on the basis of these keywords would be very difficult. Instead of opting for such keywords, target ones that are long-tailed and low competition. You will probably be able to rank higher and get more users accessing your website.
Your backlink profile is poor
Another probable reason for poor traffic to your site could be a weak backlink profile. This usually happens when you do not have enough backlink from high-authority websites but rather focus on increasing their numbers. The best approach would be to avail Blogger Outreach Services for getting quality backlinks that strengthens your profile and gets you a high search ranking.
The site has a below-par user experience
While speed, content, and backlinks of your website do have an impact on the traffic volume, UX is another factor that you cannot afford to ignore. User experience encompasses factors such as design and navigation. Further, it is also related to loading speed and content. If users love your website, they will probably come back again and the traffic figures will rise.
According to Igloo web design company, brands should have an attractive UI and UX on their websites. This is because first impressions matter when reducing bounce rates on your website. If the design is not able to wow the audiences when they land on it, you are looking at high bounce rates. The higher the bounce rate, the lower will Google reduce your site’s ranking and visibility.
Now that you know all the possibilities that might be responsible for low traffic to your site, addressing the issue in your case becomes easier. Identify the real reason and resolve it to get your site’s traffic back on track as early as possible.