Would you like to develop a great website and blog with a large readership? Then think of ways to add value to your content! Like a moth to a flame, readers get attracted to mesmerizing content.
If you’re wondering how to write content that’ll entice visitors to stick around, follow these seven tips!
1. Stick to Your Content Calendar
You’re likely wondering what a content calendar has to do with providing value. It actually has quite a lot to do with coming up with excellent content. You may be struggling with sticking to your calendar. If that’s the case, start being consistent. You’re more likely to build a strong readership by publishing content regularly. Content that’s published here, and there will have a hard time leaving a mark on anyone. But if you have an article go out once a week, readers will know to expect it.
2. Cover the Latest and Greatest News
No matter the topic, there are always vital industry news updates. Stay current by staying on top of the trends and covering new topics as soon as possible. Discussing recent news gives you the ability to cover things in real-time.
Plus, if you want an edge over your competitors, write about recent events. Not everyone does it, which is exactly why you should. Writing about newsworthy topics can work wonders. If you cover the subjects well, your readers will come back for more!
3. Solve a Problem
Website visitors read content because they’d like to learn more or are looking for an answer to a problem. They have questions about a topic, and as an expert, that’s something you can answer for them. As you write new articles, ask yourself if you’re doing a stellar job at solving problems. You may have a few burning questions of your own on a specific topic. Now you know the answer, but back then, you didn’t.
Put yourself in your reader’s shoes before you knew all that you know now. Chances are, you’ll come up with some compelling pieces that solve a problem.
4. Don’t Lose Their Interest
If you want readers to stick around, it’s essential you don’t lose their interest. You can do this using a few different techniques.
Easy to Read
Are your articles easy to read? Easy to read content is broken up into smaller paragraphs. It also has bullets, lists and contains pattern interrupts.
Pattern interrupts hold a reader’s attention and prevent them from losing interest. A pattern interrupt is when you surprise your reader with something unexpected. A funny .gif or intriguing infographic are a few examples.
If your content isn’t broken up with things like bullets and pattern interrupts, it’s easy to lose someone’s attention. That’s not to say you can’t write longer articles, but if you do, make sure they’ll urge your readers to keep reading.
5. Incorporate Videos
Content is more than writing blog posts. You can use videos within a blog post or have your own channel on YouTube, for example. Creating videos for your audience will add value. Sometimes it’s nice to take a break from reading an article. A video can combine imagery and content. If you craft it well, it will engage readers and offer them a nice break from a typical blog post.
6. Be an Authoritative Writer
Never doubt your skills in your area of focus. If you have a baking website and write about baking tips, be confident in your knowledge! Don’t phrase something like, “you might want to add some sugar for extra flavor.” Instead, write, “adding a pinch of sugar will add the flavor you need to make a delicious low-carb dessert.”
Projecting confidence will establish you as an expert on the web.
7. Perfect Your Writing Skills
Not everyone who creates content is an expert. The good news is you can become great over time. Even if you are not a writer by trade, you can teach yourself how to write. And, you can learn from other experts and blog writers.
Writers are avid readers. If you like to read, then it’s likely you’ll pick up writing tips that way as well.
There’s no doubt about it. When you add value to your content, you increase your chances for success tenfold. Always look for ways to connect with your audience. Observe their actions and develop content that they’ll be interested in reading. Valuable content improves website traffic and gives you an avenue to share knowledge. Your content has the potential to shape your website in incredible ways. Work hard to make it happen and reap the rewards!