Within SEO, there are a lot of little niches to be found which can ultimately attract a lot of customers. If you want to find a niche within SEO to drive traffic to your website, then read our article and find out what the most competitive niches within SEO are and why they work so well within SEO.
SEO is not something that can every be completed. At no point, can a business within SEO sit back and relax, knowing that they have completed everything they need to do in order to master SEO and that their websites now no longer need to be dealt with again, they will just continue to bring in all the money. This is not the case; SEO is a practice that is ongoing. The market of internet marketing is adapting and new ways of making your website rank are occurring. Sometimes it is the case that ideas that would have worked to make your website rank a while back, no longer works as algorithms change.
Internet browsers such as Google, which is the most popular one that most sites are wanting to rank first for, are always changing their algorithms because they want to be able to drive the best results to customers and present to them the websites that are most relevant for what they are searching for. To be able to keep on top of the google algorithm and to show Google that your website is still relevant and fresh, you have to constantly update, optimise and change parts of your site.
You have to take into consideration consumer habits. Yes, it is quite easy to get a website ranking on Google with a bit of work, time and effort put into it, but it does not mean that anyone will click on your site. You may be on the 10th page of Google for example, for your relevant topic, so the chances are not many people will see it. This is because of consumer habits. Typically, customers when searching for your relevant terms, will click on the first few links from the top of the page and they will possibly find their answer on that site and therefore will look no further. If the first few sites don’t give them their answer, they will easier continue to look further down or decide to change what they have typed into Google to try and make it more relevant. This is why the chances are slim of anyone clicking on your site.
Keeping on top of the changes in SEO and taking a look at competitors to see what is working for them, is a good beginning to see what Google wants customers to be seeing and what sites have the best information and why? Have they included a huge table on their webpage that Google has crawled and agreed with, then ranked it high on Google because it is easy for customers to read and it filled with all the information they need? Don’t think for a second that competitors will be sat there taking a break when they are ranked first, leaving their site to just do its thing. That is not the case, competitors still work incredibly hard so that they stay ranking top. Rankings are always changing so you can never sit comfortably.
To continue success in SEO rankings and to be able to compete against other sites that are also after that top spot on Google, then keeping up with the updates in algorithms, update on competitor website changes and other aspects that affect rankings is a must.
Insurance
Insurance is a massive niche within SEO that, if implemented correctly, can make you a huge amount of money every year. The customer trends that we are seeing in relation to shopping are shifting so that they are predominantly using the internet to do their shopping, rather than going in store. This means that for a business, like insurance, there is a huge online market for it.
It is very simple for anyone to understand, whether you are an SEO beginner or an SEO wizard, that there is certainly a big market out there for insurance. The difficult part is not analysing that there is a market for it, it is trying to find and understand customer trends within that particular market. You want to know how customers are shopping, what they are looking for in terms of insurance and how they go about finding insurance quotes etc.
One area to start would be keyword research, use keyword research to find the specific terms in which customers are searching for. To do this efficiently, you will more than likely have to pay for a keyword research tool for the most accurate results. Once you have found the niche terms and also popular terms in related to Insurance, you can then start basing pages and posts on your website, off of these terms and using these exact match keywords in your titles.
Each month, there are over 600,000 searches a month for “car insurance” and 140,000 searches a month for “cheap car insurance”. These are the same topic, just worded differently and as you can see, the effect is hundreds of thousands of people. Therefore, if you knew that you were going to target the insurance industry on a massively competitive level, then target the main keyword of “car insurance”. However, if you wanted to keep your site more niche to begin with, then choose the title “cheap car insurance”.
As we all know, there is a lot of money in the insurance market, which means a lot of money to be made if you can implement it correctly. A lot of insurance brokers online do rely heavily on SEO to make their sales, driving traffic to their websites.
If you have decided on looking into the insurance market, then make sure that you have an SEO checklist with you, to know hat you need to target and the changes that you need to make to your insurance website to help drive traffic. The best tips that you could be given in regards to this competitive niche, is going for quick wins. Target some niche keywords that are easy to rank for, let your website get some authority before you then start to break into the main key words and rank highly for them. Also understand backlinks, take a look at competitor backlinks and note them down. Try at gain local attention, stand out to the local customers, make your brand visible on google maps, customers like to trust a close to home destination.
Gambling
Another massively competitive niche that uses SEO to drive huge traffic to sites, is the gambling industry. One thing that you need to be aware of straight away is that ranking for online gambling through the use of SEO is difficult, but doable.
Because gambling is so broad and so popular, there are a lot of niche topics that you are able to target in order to drive some authority to your site. The online gambling industry is huge and is continuing to expand. Some could suggest that it is over saturating with the amount of online gambling sites we can access and bet on.
When it comes to targeting the gambling niche, create posts and pages about topics that customers want. This is where keyword research is needed, research what customers are looking for and target these keywords. Take a look at freespinsbonuses.co.uk for example, an excellent online betting site which shows you the best and most rewarding online casinos and betting sites to register with. These pages are what casino players are looking for.
Be aware of the trends in the market and what customers are searching for. A lot of customers are online looking for the best casino bonuses, therefore you could have a page on the “best casino bonuses”. This page is informative, customers will want to click and read this page because it will have the best casino bonuses on. As well as this, the most search gambling terms are betting brands. So, having pages that target individual betting platforms is informative. Although there is a lot of traffic around these terms, so it is more difficult to rank for this. So, you might want to make it more specific at first, like ranking for a brand’s specific bonus.
Links are also very important, build links and improve your outreach. Ideas like this is what all of the major gambling sites are doing to be ranked at the top of google. One of the most important skills that you must have whilst doing this, which is something that not a lot of people have and takes time to build on it, is patience. If you think you can be able to begin in such a well-rewarding niche and flourish instantly in this market, you are wrong. Be patient and follow many guides to SEO and your website will rise in authority.
Summary
Insurance and Gambling are 2 competitive but also very exciting niches for SEO. They are markets that are flooded with funds and if you implement marketing strategies correctly, you can have a share of the pool. There are many other niches out there that you may want to target, but these ones seem to be the most competitive, due to the amount of popularity these topics have and how much money surrounds them.