Running an eCommerce business can be a frustrating way to earn a living, largely because eCommerce is such a competitive space and the continuously changing search engine algorithms keep changing the rules. Modern consumers expect a lot from the websites they buy from now, and failing to meet their expectations can cause them to click away from a competitor’s website surprisingly quickly.
However, there are some steps you can take to increase the likelihood that once a customer arrives on your site, they will stick around and make a purchase. If you are looking to increase your profits this year, here are some tips to help you maximize your eCommerce website sales.
Outsource your eCommerce fulfillment
If you are storing, picking, and packing your products in-house, you are spending a lot of time on practical tasks that do not contribute to the bottom line of your business. To free up more of your time, consider outsourcing to an ecommerce fulfilment company. These companies will store your products for you and then pick, pack, and send them to the customer so you can focus on increasing traffic to your site and generating sales via the following steps.
Simplify your homepage
Lots of eCommerce businesses make the mistake of giving visitors too many options on the homepage, and, in some cases, this can be overwhelming. Instead, focus on a handful of examples from a specific product range or a type of product, and have a simple call-to-action.
Use video on key pages
Video as a digital marketing and sales tool is here to stay, but so many businesses are not embracing the medium. We process visual information much faster than we do text, and when one well video is a much more engaging form of communication. Try to add a high-quality video to the pages on your website with the highest conversion rate.
Communicate your value proposition on landing pages
Your landing pages should not only present your products but also what your unique value proposition is. How will your product help to solve their problem? What benefits does it offer? Why should they buy from your company rather than a competitor?
In addition, it is also wise to address many common concerns or objections people might have about buying the product via FAQs. You can display your easy returns policy or any guarantee or warranty you offer, for instance.
Collect customer email addresses
Email marketing enables you to send special offers and new product launches directly to customers who have given explicit consent that you can contact them. Your website should include a mechanism whereby you can collect email addresses from people as well as their consent, e.g., sign up for a discount code or exclusive offers.
Display positive case studies and reviews
Customers need to trust a company before they will make a purchase, and a lot of that trust can be built through seeing evidence that others have had a positive experience with your business. This might include displaying case studies, reviews, and testimonials, but it is also important to give your brand a human side. You can do this by operating a live chat tool that is managed by a team member and by introducing customers to your staff via your team pages and videos.