Making a corporate website will help your company to simultaneously solve several business problems at once. A full-fledged representation of the enterprise on the Internet will help you find customers, partners and interact with them, shape the company’s image, sell products or services, and manage business processes. Your company website will become an effective business tool that we will create based on current trends and requirements.
Over the years of our work, top marketing agency Canada has identified, developed, and formed the basis for the successful development of a corporate website. Today, the site of an enterprise for us is not chaotic actions to create it, but a clear and consistent work on the result, which in 30 days will help your company start a stable development on the Internet.
Components of a successful corporate website:
- Effective interface. The design of corporate sites should not only be attractive and reflect the characteristics of the company, but it should also be user-friendly. A harmonious interface on sites allows you to achieve high efficiency of a web project, making it not just another page on the World Wide Web, but also a platform that meets the business goals assigned to it;
- Stability and reliability. The effectiveness of a site directly depends on how smoothly its work is. The overwhelming majority of users, seeing an error message instead of the required web page, will simply go to other companies whose sites are functioning stably;
- Meeting the needs of the target audience. For what purpose will people visit your site? Looking to meet your needs! Therefore, it is important to make sure that each visitor receives answers to all questions, finds the information he needs, sends a request, etc;
- Regular content updates. The site is the face of your business in the eyes of Internet users, so you should take care of it by timely updating information and publishing fresh materials. This can be updating catalog sections, portfolios, blogging, as well as posting news or informing about announcements and promotions of your company.
The corporate website development process
The key difference between a corporate website and other types is multitasking. The resource may contain goods and services, prices, technical documentation, information for customers, and any other valuable information.
Corporate website development in Canada is recommended for large enterprises doing business in several directions or small firms planning development in the future. It is not recommended to order website development as the first project for young companies that have not identified the target audience, competitors, and advantages over them. For such enterprises, it is recommended to develop a Landing page to conduct a detailed analysis of the niche and determine the behavior of visitors about the goods or services offered by the company.
We start working on a project by getting to know the customer and his business. At this stage, it is important to understand the goals and objectives, development plan and customer expectations, as well as competitive advantages. You need to identify competitors and analyze their sites for strengths and weaknesses. Based on this information, you can draw up a functional task (list of pages and their functions) and assume the cost and timing of the project.
Preparation of technical specifications
After the approval of the functional assignment, an agreement is signed for the development of the Terms of Reference (High Level). At this stage, prototypes of the site interfaces are created and the developed functionality is described in detail.
Based on the Terms of Reference, the exact cost and timing of the development of a corporate website are drawn up. After the approval of the Terms of Reference, an agreement is signed for the creation of a corporate website and the main work on corporate website development begins.
Design work begins with a concept. The designer draws a part of the page in several versions and shows it to you. After the concept is approved, the designer completes one page and once again shows the customer a holistic view of the selected concept. After approval, the rest of the site pages are drawn.
Layout, programming, and content
When the design of the site is drawn and approved, our techies come into play, who make up the design, finalize the functionality and configure the system. We also fill the main page of the site and several elements of each type of content and write instructions for filling the site.
Testing and launch
When the site is fully designed and filled, we test and launch it. This completes the development process.
How should a corporate website be built?
When creating a corporate website, first of all, you need to carefully consider the structure of the site. If you offer a large number of services, then they need to be broken down into logical groups (categories).
On the page of each group, in addition to the list of services, there should be a text description. To a large extent, this text is required for search engines so that the site can move up the positions in the search results.