With the realization of consumer-centric marketing, businesses are more keen on leveraging influencers for increasing their brand exposure. And why shouldn’t they be? After all, influencer marketing is as effective as celebrity endorsements, but cost a fraction of it.
According to a survey, the influencer marketing industry is expected to grow as much as $15 billion by the year 2022. So, it can be very well said that it’s certainly going to boom in the year 2020. But, will anything change? Or the same old snack will be served this year? In this article, we’ve attempted to help you understand what may change this year.
So, here’s how influencer marketing may look like in the year 2020.
Social Media Platforms are Popular Than Ever
Social media platforms such as TikTok and Instagram are amongst the top performers within the category. These platforms are perfect for brand engagement with a relatively younger demographic. Moreover, the new IGTV feature has empowered the brands and businesses to leverage the power of influential content for user engagement. And this trend is showing no signs of fading out. At least, not very soon. An added benefit of tapping into social media channels may be the improved link building in 2020, which can bring in high-quality link juice for your website. After all, social media platforms are highly authoritative and can bring in massive referral traffic. More and more such platforms are gaining popularity. Especially the ones that feature video content.
Micro-Influencers can Promise Macro Returns
Ideally, any brand would like to work with authoritative influencers and bloggers that have voluminous followership. The reason being, a higher possibility of converting viewers into consumers. But, recent studies prove otherwise. Micro-influencers are more promising in terms of effective ROI. According to the leading marketing experts, micro-influencers are better mavens before their followers and they are more efficient at affecting their readers. Another benefit that follows when partnering with micro-bloggers is that they are not very costly to hire. So, you can expect the micro-influencer market to take a hike in the year 2020.
Co-created Content Receives Better Impressions
As many marketing consultants and connoisseurs explain, the bloggers know their audience the best. Simply put, an influencer knows better what type of content their audience likes. So, when partnering with an influencer, you should seek their contribution to the content as well. Co-created contents are likely to receive higher engagement from the users. Many agencies that offer blogger outreach service are now considering influencer contribution into content, rather than creating the entire content on their own. This means, influencers are getting very busy this year, as their expertise in content creation will be in demand.
Low-profile Data Points are Better Determiners
Marketers need to analyze the user data, just to make sure that their campaigns are performing as expected. And for this, they need access to the right metrics. With the latest updates in the API, marketers and agencies can now access even the low-profile data points, such as DM shares, and bookmarks on Instagram. According to many influencers and marketers, alike, these low-profile data points are very useful in understanding the user interest. And ultimately creating content that will be shared. Thus, helping brands and businesses reach newer sets of audience.
So, now that you know what’s coming your way, you can use these predictions to design your marketing strategy. And expect an assured return on your investment.