“More than 1 Billion!”
That’s the number of websites you’ll see on the search engines. And among all these sites, what do you think is the percentage of people visiting your site? The answer is less than 1%.
The reason is that generally, people get the answer that they are looking for on the first page of the SERPs. Only 25% of the people go to the second page. That means if you are not on the top of SERPs, your chances of getting website traffic reduces tremendously. Nonetheless, what is the reason behind not being able to rank higher? If your answer is poor implementation of SEO strategies, you are half right. So what is the other half? It is not having a user-friendly website. According to a survey, 88% of the customers stop visiting a site if they have a bad experience. Moreover, 75% of the customers believe in the company’s credibility if its design is excellent.
Generally, a visitor spends around 2 to 6 seconds before deciding to leave the site. Thus for them to stay on your site, it is very crucial that you grab their attention in these few seconds. But how? The practical answer is to make your site user-friendly. To learn how you can do that, you need to scroll down!
Focus on your clients
Keep in mind that the ultimate power of your business is in the hands of your customers. Thus, you need to design the site accordingly. Understand what your customers want from you. And design your site accordingly. For instance, it will be very beneficial for you to show best-selling products on the homepage if you are a makeup brand. Besides, you can show your prevailing offers on the page.
Overall, you need to make it look appealing. Use high-quality pictures, gif, and youtube videos (if possible) in the banner to reap more benefits.
Provide valuable content
The simple mantra of making a user-friendly site is to provide content that is beneficial for your target customers. For that, you can add a “blog” tab to the site, to provide daily content to the target audience. You need to stay consistent with your content and have to provide something new every day. It will definitely help in increasing the website traffic.
Easy to navigate web pages
The next thing you need to do is to provide easy navigation between the pages. As most people use their mobile for doing a search, it is essential that your site is developed accordingly. Besides, how much time your site takes to load also plays a vital role. Thus you need to update your site regularly.
Incorporate a call-to-action
One of the reasons to use SEO is to get high conversion rates. But how will your customer contact you if they don’t see the option for it? That’s why your call to action option should get their attention. It can be a simple “contact for more information”, “get your quote” or “subscribe for more” option. But you should include it in your every webpage.
The bottom line!
These are very basic but very essential elements that help a website get more visibility. That’s the reason why you should focus on improving the appearance and layout of your site. Believe us, it will be all worth creating a user-friendly site.