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Making Money on YouTube: The Insider’s Guide


We’ve all heard the old Confucius saying: “Choose a job you love and you will never have to work a day in your life.” This is especially true if you’re someone who loves making videos and interacting with people on YouTube, the social media platform for sharing mostly viral, digital video content, reaching millions all with the click of a button. Some YouTubers have risen to stardom, racking up an exorbitant number of views and likes, and it may seem like a mystery as to how they do it. In this article, we’ll remove this mystique and show you some insider tips to making money on YouTube and getting a chance to get paid to do what you love.

Tip 1: Become a Social Media Influencer

One of the most notable ways to make money on YouTube is by becoming a social media influencer, which means that if your content is racking up a lot of views and likes, you can partner with businesses and brands to promote their products. You’ll be able to reach an audience that your partner brand is targeting and promote a product that your viewers are already predicted to enjoy. Use a platform like NeoReach to make those connections and get started on the path to earning some serious cash.

Tip 2: Find a Niche

This tip is for people who are just starting out and aren’t sure what they want to do, but know they want to involve YouTube somehow. In order to get on track for success, you need to find a niche (a target audience, preferably untapped), that will allow you to make a creative, original impact on people. If your videos are aimless and undirected, it will be hard for you to stand out from the crowd and get views.

Tip 3: Promote your Own Brand

If you’re a business who is just getting started on social media, you’ll want to create a YouTube channel that is solely dedicated to your product and teaching people how to use it. You also might want to do tutorials surrounding your product (for example, makeup tutorials from a company selling makeup). This promotion will lead to revenue for your business as people realize what a good product you have. This is a method of direct marketing used to make money from YouTube, and, once you’ve built up recognition in some form, you can use a website such as NeoReach to partner with influencers (the more, the merrier). This is also a good way to conduct a little market research, in the sense that you’ll be able to get instant feedback from commenters and viewers.

Tip 4: Ad Revenue

If you’re getting a lot of views, you could be eligible to garner ad revenue. If you’re a YouTube personality, you can monetize your account using AdSense, which will play ads before your videos. Although Google takes a 45% cut of the payments, once you make $100, you’ll get your first check deposited into your bank account. This type of advertising has both risks and benefits, since your revenue is controlled by another company. However, if you do it right, you can make a nice payday from your videos (yes, you do have to pay income tax on any revenue you make).

If you’re someone who feels well-suited to making videos on YouTube and creating an audience for yourself, you can use this gift to make money. Social media reaches many people and is so universal that ad revenue and influencer marketing is highly profitable. If you’re interested in becoming  a social media influencer, NeoReach can help turn that aspiration into reality.

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