Marketing in the present time and age has nothing or almost nothing to do with what it comprised a few years ago. It is not just about conveying a message and waiting for a response. It is not only about promoting your brand in the most positive light. Marketing has become a full-fledged function that involves the use of various types of intelligence, software solutions, engagement platforms, and an immense amount of market knowledge.
The digital revolution has brought about a need for the implementation of the most advanced technologies. These technologies and tools help your brand reach out to your audience and make an everlasting impact.
But before you understand what technologies and tools to include in your marketing tech stack, know what it is in the first place.
What Is A Marketing Technology Stack?
A marketing technology stack is a collection of technologies, software platforms, and tools that marketers can employ to perform all their marketing activities.
Often, the focus of these state-of-the-art marketing technologies (martech) is the simplification of all difficult marketing processes.
Following is a glimpse of the most popular and sought-after technology stacks of 2021 that can up your marketing game before the year ends.
HubSpot is one of the most popular platforms for marketers that can help them centralize their advertising activities. HubSpot also helps with blogging initiatives, search engine optimization, email, and social media marketing, call to action, and a lot more. It is very popular with small businesses and highly flexible when it comes to practical application.
If you are looking for a platform that helps you focus on your customer relationship management and improve your marketing and sales function, HubSpot is for you.
If you are looking for a deeper understanding of your customers, as every other brand in the market, Clearbit is for you. This is a very powerful and useful tool that is focused on data enrichment and provides personalized experiences for your prospects at an individual level. There is not a single NYC Branding Agency that hasn’t used this tool at some point in time. You will be able to close on quality leads very easily with the use of this platform. It can optimize your existing technology stack without you having to make a full-fledged investment in any of the expensive software available in the market. It will enable you to ensure a more fulfilling experience for your prospects.
Looking for a lead scoring platform? MadKudu is for you because it is especially focused on helping you identify high intent leads. This is going to improve your sales function and help you create more personalized experiences for your prospects. Companies have started leveraging the power of machine learning and artificial intelligence along with lead scoring tools to influence all their potential customers. Therefore, MadKudu comes into the picture very seamlessly.
As a brand, you should always be looking to create different digital experiences for your customers. This is the only way to convert your leads faster and retain your existing users efficiently. Provide your customers with a frictionless experience with the help of Heap. This marketing technology stack is highly focused on internal workflows. Personalization of the customer’s journey is always at the forefront with this tech stack.
How Should You Use Technology In Marketing?
The simplest examples include using software to automate emails, leveraging search tools to extract, track and interpret customer data, using machine learning and artificial intelligence to understand customer behavior, and the like.
As a marketer, it is your responsibility to use technology to execute better marketing campaigns. It is imperative to use software to automate all your marketing tasks as well as collect critical data to develop insights and a knowledge base that help you make better decisions on time.