Google defines clickbait as “content, especially that of a sensational or provocative nature, whose main purpose is to attract attention and draw visitors to a particular web page.”
Now clickbait is a part of the internet that widely divides opinion. While creators deem it as a legitimate method of scoring clicks, the public mostly deems it as “cancerous” and “cringe-worthy”. What clickbait essentially does is take advantage of our insatiable curiosity and convert it into clicks and thereby more money for the particular website.
Care for an example?