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clickbait

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April 19, 2017 By Abhinav Nair Leave a Comment

How and why Clickbait titles convert so well (not clickbait)

Google defines clickbait as “content, especially that of a sensational or provocative nature, whose main purpose is to attract attention and draw visitors to a particular web page.”
Now clickbait is a part of the internet that widely divides opinion. While creators deem it as a legitimate method of scoring clicks, the public mostly deems it as “cancerous” and “cringe-worthy”. What clickbait essentially does is take advantage of our insatiable curiosity and convert it into clicks and thereby more money for the particular website.

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