One thing business owners tend to overlook when they send out their email blasts out to customers is dead email addresses. Addresses that are either fake or no longer active. And what this does is cause poor deliverability and really harm your sender reputation. Meaning sooner or later spam filters will start detecting your emails as spam and that is definitely not something you’re looking for.
As said earlier this is a prerequisite that is overlooked by most of the companies/businesses that normally tend to send out email blasts. And the quickest and easiest way to fix this is by making sure your email hygiene is top notch and is archived by getting good delivery rates.
Now that you’ve got the answer to your problems you’re surely wondering how on earth you’re supposed to work towards good deliverability. Well, we’re not here to give you half cooked solutions, which is why we’re reviewing one of the best apps in the email validation business, ZeroBounce.
ZeroBounce is an award winning email verifier that does everything you need to do to improve your email credibility. What exactly do they do? Well here’s a small summary of all the services they provide.
Services offered by ZeroBounce
Email Bounce Checker
What exactly is an email bounce? In basic terms, it means that the email address on your list either isn’t active or has never been. And stats prove that if you haven’t run your lists through an email verifier first, your bounce rates are bound to go up by at least 2%. ZeroBounce’s one of a kind email verification system helps you scrub all the fake/inactive emails off your lists and makes sure your deliverability goes up along with your reputation.
Want a test run? You can head over to ZeroBounce and test their service out yourself. Type in an email address into the dialog box and you will be provided with basic information on the address such as its status, its disposability, the name of the user and whether it’s a toxic address.
This small gimmick itself goes a long way in proving the effectiveness of this email verifier, and earning the trust of the average user.
Spam traps and abuse email checkers
ZeroBounce also helps you deal with other problems like spam traps and abuse emails easily.
A Spam trap is basically a type of fraud management tool which is being used by major Internet Service Providers and blacklisting services to identify spam emails so they can block the source altogether. A spam trap normally looks exactly like a real email address, but it doesn’t belong to anyone and hence cannot be used for communication purposes.
Meanwhile, “abuse email” is the term used for email addresses which are, let’s say, more than active in marking emails as spam. Yes, these are the users who actively moderate their inbox, marking anything they didn’t ask for as spam. And you know where that’s gonna get you. On the blacklist.
ZeroBounce helps you scrub these addresses off your list so that you have a great chance of staying off the blacklist.
A.I. scoring and adding value to your lists
Let’s say you’re past the validation phase and are looking into, you know, elevating your list to the next level. You can use ZeroBounce A.I., the Artificial Intelligence based email scoring system to rank the email addresses that you currently have on your list on varying activity levels. Hence, you can move on to focus on your active emails and try and gather similar ones.
ZeroBounce also goes a step further when you validate your list with them. Meaning not only are you left with a simple email address, but you also have a full name, gender, city and IP address to work with. This helps you create better personalized content for your users the next time you send out an email blast.
ZeroBounce is, as their awards have already confirmed, one of the best email verifiers out there. With their list of services, one is surely to improve any email list and boost their email campaigns. And it’s not as though they are exorbitantly priced either, providing a much cheaper rate than many services on the market.
You can check out their product and their pricing schemes on their website: https://www.zerobounce.net/