In today’s digital age, businesses of all sizes are reaping the benefits of social media. Find out what social media can do for growing businesses.
There are over 3.5 billion social media consumers in the world. The number keeps growing on an everyday basis. Can you imagine the potential of having all this audience for your business?
The thought itself is overwhelming. This depicts the unlimited opportunities presented by the use of social media for growing businesses.
Regardless of whether you are a big or small business, the benefits are the same. The source of difference is the varied efforts that each business uses in maintaining an online presence. If you have not introduced/registered your business on social media, here are reasons why here should ASAP.
Benefits Of Social Media For Growing Businesses
- Exposure To Potential Clients
Social media will help you reach potential customers. You can make known to people what your business has to offer. More importantly, you will build personal relationships with your potential clients, which will result in the creation of customer loyalty.
Your followers on various social media platforms are consumers of your products who are likely to recommend you to their friends.
In short, social media will help you grow your business by getting the word out there.
- Social Media Is Cost Effective
Compared to the traditional methods of advertising, social media promotion is relatively cheap. You only need to pay a small fee for the promotion of your business social media pages while reaching a wider audience.
You can’t compare the costs you are likely to incur paying for Tv and radio ads to what you will pay for promotion of your business social media pages.
Take this opportunity to promote your brand and content.
- Social Media Reaches All Demographics
Social media users are not age specific. According to research conducted by the pew research center, 68 percent of social media users are adults.
Even though the majority of social media users are of 18-29 years, people of 65 years and above comprise 34%.
This means that regardless of the age of your target customers, you still stand a chance of reaching them. They are already online waiting for you to reach them.
- Social Media Facilitates Two-Way Communication
Social media will provide you with an opportunity to know more about your clients. You get to know there interest and feedback on the level of satisfaction provided by your products.
You will ask your customers to share their ideas and thought. Through this process, you are able to know them better hence customize your products to meet their expectations.
All you have to do is create a quick response mechanism. This can include the creation of auto-reply systems for the frequently asked question to make sure that your followers don’t have wait for long hours for replies, even if you are offline.
- Improving Sales
Exposure of your product increases the possibilities of growing your customer base.
While creating the social media pages, provide a platform that will direct your followers to the purchase website. Or, provide your product details together with your contact information.
Interested followers will get in touch with you, after which you will give them the leads on how they can get the product.
To maximize social media influence on increasing your sales, make use of the social media influencers with many followers. Even though you have to compensate them a small fee, it is worth it. Within no time, your client base will significantly increase.
- Social Media Will Allow You Share More About Your Business.
Social media provides a platform through which clients can learn more about your business operations. You will get to share with your followers/clients about upcoming upgrades on your products/services.
Through social media, you inform your clients on future plans on your business.
- Social media marketing provides an opportunity to improve your email marketing.
The perception of email marketing has changed because of social media. Share your newsletter on your social media pages. Through this, you will be opening up your content to a new different audience.
- There Are No Geographical Limitation To Social Media.
Social media is available in many countries. The content shared on social media is not limited to geographical locations.
If you post your content on social media, you don’t expect your target audience to be only the people in your jurisdiction. People from all over the world will have access to your content.
Apps like Facebook, Twitter, and Pinterest have features that will allow you to manage your online presence as a business.
Ensure that your social media is accessible through mobile phones. This is the most used device to access social media.
- Social Media Will Allow You Learn About Your Competition.
Through social media, you can track the progress of your competitors. You will be able to see what they are doing.
You will track advancements being done by your competitors and hence emulate them if they are employing a much better strategy than you.
Since you are not limited to access your competitor social media pages, find out what they are doing that is giving them a competitive edge over your business.
It could be a consistent posting routine or deep insight to customers regarding the usage of their products.
- Better Your SEO Results
Your presence on social media will help you improve your rankings within the search engines. You will show up in the search engine results if your social media content is properly customized using the right SEO criteria.
This means that if a person types keyword related to your products and services, he/she will find your content first. So, the probability of the person clicking visiting your website is high.
Wrapping Up
It’s a new era where the classic methods of marketing are becoming ineffective. Benefits of social media for growing businesses are endless. Whether you run an established business or an upcoming enterprise, it’s that time you consider intensifying your social media activities. You will get to expose your business to potential clients, get improved sales as well as keep track of the market.
Visit our blog for more information on online the various online marketing strategies you can use to improve your business.