Whether done by an individual or a web development company, for creating professional and attractive websites you must choose the right color scheme. Colors play a crucial role in designing sites, and it is the responsibility of graphic designers to select the proper color scheme. For appealing to the viewers’ senses, it is essential to have the right colors on the website that express its beauty and forms a part of its quality. The beauty of sites creates the first attraction that keeps viewers engaged so that they can consume the content conveniently. If the website does not appeal to viewers aesthetically, they will not hesitate to desert it without a second thought.
Addressing the human psychology
Behind the selection of colors is the color theory that has a direct link to human psychology. Humans are receptive to colors according to the mood that it conveys. The designer chooses colors to evoke specific emotions of viewers so that they take an interest in the website and stay connected to it. Bright colors create happy moods and positive attitude whereas dark colors tend to work just in the opposite way. Optimism, excitement, and creativity originate from warm colors while cool colors symbolize calmness, peace, and harmony.
Stand out from the crowd
Designers associated with some Boston SEO companies choose colors for websites with the intention of creating harmony and conveying a sober feeling that gives a soothing effect to the eyes. However, it may not always be necessary to have several colors in the scheme because some website designs that are monochromatic or based on a single color can work very well in attracting viewers and provide the same value as multi-color websites. Monochromatic websites stand out from the crowd and stand tall, much above others. Follow the tips below that could help to take the right approach in creating monochromatic websites.
Choose a base color
Choosing the right color that forms the base of the color scheme can be quite challenging. As you would be using only one color, think carefully about which color could be the best choice for the brand so that it resonates with the philosophy and vision of the company. Study the company and the brand closely to obtain some leads about the appropriate color that could even be one of the colors used in the company logo. Once you have selected the color that represents the character of the company, decide the saturation levels to determine different hues of the color palette that depends on the type of color you select.
Think about shades, tones, and tints
Variations in colors create the attraction, and this is a tough task when using monochromatic color. The trick in achieving variety with a single color is to make wise use of shades and tones that create various versions of the color. Producing different color tones in light and dark shades help to bring variations in design that increases its attraction. You can create an endless combination of colors by adjusting the color with appropriate tints, tones, and shades. Assign a role to each variant and adhere to it throughout the design. How many variants of the color you can create depends on your creativity.
Making the color work with other elements
This is perhaps the toughest part in working with a monochromatic palette. The design must not only align with different elements but should also pull those elements in such way so that it compels the eyes to move to the right places. Since the variations in color would obviously be few, it could be quite difficult to find the right solution. Use simple elements within monochrome for keeping the design from getting too busy. For establishing contrast and flow, use black and white text together with other elements when working with a monochromatic palette.
Be trendy, be bold with colors
Keeping in tune with the trend, choose a base color that is bold and bright. Establish the mood and theme of the project with the color by taking a serious look at it and creating variations that complement the design concept. Green, orange, and pink are the colors doing the rounds. If you are more of an adventurist, you can try out your colors that synchronize with the colors of the organization. By manipulating tints, tones, and shades intelligently, you can create the most emphatic color scheme based on a single color.
If you have a more modernist approach and do not fear to break away from the popular trend, you can try out the dark palette dominated by grays and blacks. Be ready to sacrifice the variations because the dark palettes do not provide enough room to play with colors.
Use monochromatic color palette with a purpose so that you can provide direction to the user through the design.
About the author: Alistair Macgregor studied art and aspired to take up fine arts but finally turned into a commercial artist. He had worked as a graphic designer for a Boston SEO company before starting his own web development company. Alistair is movie buff and very fond of computer games and puzzles.