A whole industry has been built around ensuring that websites stay on top of the search engine results. This is called SEO or Search Engine Optimization and it is an essential element of having an online presence for your business, cause, or anything else. If you want to boost up those rankings and maybe even make it to page one of the search page, then you might want to brush up on some of the key Pasadena SEO techniques.
As search engines evolve, so does SEO and the whole industry behind it. Search engines make an effort to ensure that the right content when users are searching for something online. The content writers should not be denied simply because of some technicalities and loopholes that the search engines have failed to close. To make sure that your site makes it to the top of the pile and claim its rightful place, this article will try to give you some tips and tricks that will hopefully teach you how to do SEO like a pro but if you prefer to save time over money, hiring a search engine optimization agency would still be a better choice.
Be More Mobile Friendly
Almost all of the websites today can be accessed through mobile. It is a necessary requirement whenever developers design a website for their clients. Depending on the kind of content that the website is hosting, you could be losing a lot of traffic simply because the user cannot turn to the next page using a screen tap on a smartphone. Keeping the users engaged in whatever medium is key to ensure that search engines keep their tabs on your site and remember it the next time the websites are up for ranking. This should not be too complicated of a task given that most web development techniques nowadays are geared towards accessibility. Just ensure to follow the basic standards set by the community so you will not have to suffer the consequences of having a website that can only be accessed by a standard computer.
As with the standard desktop computer applications, there are also many mobile platforms from which a website can be loaded. Make sure your website, at the very least, works with the most common mobile browsers like chrome and safari. Despite having an agreement on how websites would act, there are still some key elements that behave differently and thus requiring a lot of testing. The good news is, though, is that since phone apps are more often than not, updated on a regular basis, this might not be that much of an issue compared to desktop browsers.
This sometimes gets lost in the muddle of backlinks that some SEO experts would have you believe. But the truth is that you should always be writing your web content with the thought of online users as your readers and not some robotic search engines. SEO may not be advanced enough to be able to determine which websites are not at all featuring content relevant to the topic but people of the interwebs can. And they will make their judgments on your websites felt through shares, or lack thereof, on social media accounts that they own.
Make great content
As mentioned above, the greatest driver in rising to the top of the search engine ranking list are online users themselves. Search engines collect multiple data in determining how users interact with websites. This includes how much traffic the website generates, how long a user spends on the site, and many more. To ensure user engagement, make your websites flashy and interactive enough so they can catch the attention of users. Part of Pasadena SEO is ensuring that the content of your site allows for an environment that keeps the users’ attention whenever they visit your site.
Voice search optimization
Siri, Alexa, Google Assistant, and perhaps a lot more to come are voice-activated virtual assistants that employ the use of search engines when their owner asks them questions. This is one of the newer fields of Pasadena SEO that is yet to be fully grasped to take full advantage of. The key is to ensure that the words that people speak when they do voice searches are being taken into consideration when designing a website. There is plenty of help online as well that ensures that sites are able to emulate the searches done through voice.
Help others help you
When your website has great content, backlinks come easy. In fact, if you are in good company with one of the trustworthy websites that search engines consider then you are in very good hands. Search engines make distinctions among websites and label those that they deem are genuine sources of information as trustworthy. The best case is when these websites willfully give you backlinks and thus making them part of your SEO effort.
Make sure your site is accessible
It can sometimes be overlooked to ensure that search engine crawlers are able to access the website easily. There is plenty of reason to not directly share content from your website, this information can be private stuff put there by your users are sensitive information that you would rather not share with the world. While these security features are important, make sure that you are not denying your search engines the ability to cache your website content on their databases as these form most of the basis for the rankings.
It is never an easy job to keep your rankings high on search engine sites. You have an option however to hire professional help and let them worry about the details on how you can climb the rankings on the search engine results. It may come at a cost however but as search engine changes, it can become too tedious and costly for you to keep on tracking your rankings when you could be using your effort and time on something more important regarding the business that your website represents. There is another more costly option and that is to advertise on the search engines itself