Compared to the various methods for getting customers into a store, coupons have proven to be a significant tool to drive traffic and move sales in both online and mortar and brick stores. In addition, coupons promotions are easy to evaluate by simply looking at the rate of redemption. CouponCause.com a leading website in the coupon industry have shared with us the following tips you should consider right now if you want to increase your sales.
Through coupons, you can provide a variety of offers such as free shipping, free gifts, a certain percentage discount or a certain money-off on products or services purchased from your store. The coupons serve to lure new customers into your store and push existing customers to make further purchases. However, it is important to note that your competitors are offering countless coupons too in a bid to captivate customers.
So, how do you make your coupons stand out in order to push clients to buy from your online or mortar store? Let’s explore the tricks.
Be Creative in Your Coupon Design
How captivating is your coupon? As it has always been, the first impression always counts and the theory is extremely relevant to coupons too. Therefore, ensure that your coupons catch the eyes of potential and loyal customers. Select a captivating background color and avoid many conflicting colors. In addition, you may consider adding an image that is relevant to the products or service you are offering and avoid overdoing the images. Moreover, include essential details such as website address, location, service hours, and contact details. You may consider seeking the services of a coupon expert if you are not proficient in designing coupons.
Make A Solid Offer
What are you offering? While experts advise online sellers to use short and clear messages in their coupons, it’s important to grab the attention of your clients by stating a bold and solid offer. You can offer percentage discounts or dollar off discounts which have been proven to work best. You may opt to offer bonuses such as an extra item when a customer buys two products or offering complementary goods for a certain product. In addition, free information such as booklets, brochures, and quotes can also lure customers to buy your products. A key tip is to make the offer worthy of a customer’s attention.
Upsell and Cross-Sell
Customers love additional information and suggestions that can make their shopping experience easier and memorable. Take advantage of this by upselling and cross-selling via coupons when a customer requests for information or when making a purchase. State how the complimentary products align with the product the customer is interested in. In addition, outline the benefits of the higher priced products and clearly show how they will enrich the life of your customer. This has been shown to be a considerable trick that major online retailers employ to make customers buy their products and services.
Use Short Expiration Dates For Your Coupons
Using short expiration dates cannot be stressed enough when promoting your products via coupons. Although coupons with long expiration dates have practical uses, more than often customers leave them for future redemption. Therefore, ensure that your coupons have short expiry dates to force clients to redeem them as early as possible.
Offer Custom Offers Through Your Loyalty Program
What are the preferences and spending habits of your loyal customers? If you get to know critical shopping information about your frequent customers, you can design custom coupons whereby you offer a discount on a product they like and within their budget reach depending on their spending in your store. An additional tip is to send such custom coupons during special days of your customers such as birthdays. This will show the customer that you value them to a personal level and will definitely entice them to make additional purchases.
Besides being great and attractive promotion tools, coupons have the added advantage of being measurable and accountable since you can easily track their redemption rates. In a competitive world where countless businesses are offering coupons, you need to make your coupons stand out for your clients to buy. Designing eye-catching coupons with solid offers, upselling and cross-selling, using short expiry dates for coupons, and offering custom coupons to your loyal customers will certainly get clients to buy from your store.