general

Marketing research is essentially the systematic research, collecting, analysis, and interpretation of quantitative and qualitative data concerning issues related to marketing services and products. The main aim is to identify and measure how changes in marketing elements affect customer behavior. It also involves identifying the sources of variation in consumer attitudes regarding brand loyalty, quality and service, price, perceived benefit, and other marketing attributes.

[Read more…] about Using Online Surveys To Determine The Response Rates Of Your Market Research

The phrase “social marketing mix” has been developed since the mid-’90s, originally to define the marketing mix for small to medium size businesses. The original definition of the marketing mix was focused on product, price, location, and organization. Today, the marketing mix is usually defined as the “base package” that a company uses to reach its marketing goals in the target demographic. This package may not include other elements depending on the type of business and target market.

[Read more…] about Understanding 4 Ps of the Marketing Mix

On-Demand Marketing is an innovative service that provides brands with the resources they require when they need them the most. A relatively new concept in the on-demand economy, On-Demand Marketing effectively removes restrictions on how companies can obtain the full benefits of corporate-quality marketing talent, by eliminating time-consuming application bottlenecks and offering immediate access to the best available talent.

[Read more…] about Understanding the Benefits of On-Demand Marketing